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ICE-powered Bang & Olufsen system for Audi A8/S8 since 2006
In 2005, Bang & Olufsen created the Advanced Sound System for Audi’s flagship A8/S8 models. Audi was the first auto maker to partner up with the Danish sound expert, and the result has exceeded all expectations: Bang & Olufsen Advanced Sound System creates a musical experience never achieved before in a car: the sound system boasts supreme sound distribution and stereo image, independent of a persons position in the car, and automatically adapts to all driving conditions. In fact, the sound quality of the award-winning sound system matches the best high-end stereo systems for home use.
To achieve this supreme sound quality and power efficiency, Bang & Olufsen employed ICEpower’s ICEcar1 sound platform. As all ICEpower® solutions, ICEcar1 employs ICEpower’s unique technologies in switching (Class D) audio power conversion to deliver excellent sound quality, while being highly efficient and compact. ICEcar1 powers one subwoofer of 250W (into 8 ohm) and four door woofers, 125W each (into 4 ohm). ICEpower’s first advance into the OEM automotive systems, ICEcar1 has been built to meet the stringent and ever increasing safety and EMC requirements of the industry.
Since its introduction, the Bang & Olufsen Advanced Sound System has been acclaimed worldwide by the automotive critics, and – most importantly – by the customers. Most recently, Bang & Olufsen was named best Car-HiFi brand in the Best Brand 2008 reader survey of the respected German automotive magazine Auto, Motor und Sport.

Audi R8, A5/S5 and A4 also equipped with Bang & Olufsen sound system
Since 2005, customized Bang & Olufsen sound systems have been developed for a few other Audi models. Audi R8, one of the most exclusive mid-engine sports cars in the world, obtained the Bang & Olufsen Sound System with 465 Watts through 12 loudspeakers, upon its international launch in September 2006. Soon after, in March 2007, Audi A5/S5 were equipped with a custom-made Sound System with 505 watts and 14 speakers. In September 2007, Bang & Olufsen sound systems was introduced in Audi A4 Limo; followed by Audi A4 Avant in March 2008.

Audi Q7 gets the Bang & Olufsen Advanced Sound System with ICEpower
In Fall 2007, Audi introduced Bang & Olufsen Advanced Sound System in Audi Q7 SUV. The sound system delivers a stunning 1000 Watt of powerful and clear sound through 14 speakers, each equipped with its own integrated amplifier. The five bass speakers are powered by ICEpower.
The 14 loudspeakers are mounted in sealed enclosure cabinets built for superior acoustic control and covered discreetly by high-grade aluminium grilles that mirror the elegant interior of Audi Q7. As each loudspeaker is powered by its own integrated amplifier, the tonal characteristics of each loudspeaker can be accurately tuned for ultimate acoustic performance. Each of the channels is precisely adjusted to the acoustic conditions within the vehicle by means of a digital sound processor, and volume and frequency response are also digitally adjusted to take account of vehicle and road noise detected by means of interior microphones. Further, the sound emission outside the car is minimal, allowing maximum privacy inside the car.
When the ignition key is turned, two tweeters elegantly emerge from the dashboard. Besides adding a visual touch of magic, these sculptured Acoustic Lenses ensure a wide 180° horizontal dispersion of the sound, providing superior acoustic staging and perspective to the driver and the passengers. The 180° sound dispersion eliminates the limited, directional beam of conventional tweeter designs, delivering a full stereo experience, regardless of where one is seated in the car. In addition, sound can be optimized according to the number of passengers and their position in the car. And Bang & Olufsen True Image Digital Signal Processing turns 2-channel stereo signals into perfect 7.1-channel surround sound.

With Bang & Olufsen, every loudspeaker, cabinet, and major component is unique to each specific vehicle. The Advanced Sound System takes into consideration and is optimized for the acoustic characteristics of the Audi Q7’s interior, its size, its shape and its materials. The custom-made system is controlled through the Audi Multi Media Interface (MMI), a design benchmark in ease of use, ergonomic positioning and operating logic.
Jens Peter Zinck, Managing Director, Bang & Olufsen Automotive, commented on Audi’s latest edition of the Audi Q7 with a V12 TDI engine: “In the Audi Q7 V12 TDI, pure engine power and superior sound power combine in a car that is unmistakably Audi with a unique touch of Bang & Olufsen. The Audi Q7 V12 TDI is an extremely powerful presence on all counts and suitable both for on-road use and off-road action. Packing more than 1,000 watts of power, the Advanced Sound System complements this power plant of a car perfectly. We believe the Advanced Sound System matches the best high-end stereo systems for the home. With the Advanced Sound System, the Audi Q7 V12 TDI has the best in-car sound system of any production SUV.

About Bang & Olufsen a/s
Founded in 1925 in Struer, Denmark, Bang & Olufsen a/s is world renowned for its distinctive range of quality consumer electronic products that represent our vision: Courage to constantly question the ordinary in search of surprising, long-lasting experiences. The Bang & Olufsen Group manufactures a unique range of televisions, music systems, loudspeakers, telephones and multimedia products. The company has approximately 2,500 employees and the products are sold in more than 100 countries worldwide. The turnover for the 2006/2007 financial year was DKK 4,376 million (EUR 588 million). Further information is found at

AUDI AG sold a total of 964,151 cars in 2007 and thus achieved its twelfth consecutive record year. With revenue of 33,617 million and profit before tax of 2,915 million, the company attained its best figures ever. Audi produces vehicles in Ingolstadt and Neckarsulm (Germany), Gy (Hungary), Changchun (China) and Brussels (Belgium). At the end of 2007, production of the Audi A6 started in Aurangabad, India. The company is active in more than 100 markets worldwide. AUDI AG’s wholly owned subsidiaries include Lamborghini S.p.A. in Sant Agata Bolognese, Italy, and quattro GmbH in Neckarsulm. Audi currently employs around 54,000 people worldwide, including 45,000 in Germany. The brand with the four rings invests more than 2 billion each year in order to sustain the company’s technological lead embodied in its Vorsprung durch Technik slogan. Audi plans to significantly increase the number of models in its portfolio by 2015, from the 26 currently on offer to 40. Read more at: