Not Just a Profession.
It’s a Passion for Audio.

Office space is important, as a company we need to work in inspiring surroundings and our customers should experience what kind of company we are. So, recently we implemented what we refer to as ICEpower@Manhattan. This is a company and office layout in which we have chosen to organize ourselves – our departments and competencies matching the layout of Manhattan almost 1:1 – so to speak. We have laid out our app. 2500 m2 offices according to the layout of Manhattan.

This means we have an Uptown, a Mid-town, and a Downtown. While our offices in Up-town and Mid-town are centered around the administrative functions of ICEpower, including sales, marketing, finance, operations, and several meeting facilities, including our Live Stage, Music Library, Discotheque, listening room, and kitchen facilities, the further we move downtown, the more we move into the heart of what it is all about – the audio creation processes involving our app. 75 engineers.

This means that all employees go to work and have their offices, facilities, and functions in such areas as Chelsea, Hell’s Kitchen, Greenwich Village, TriBeCa, and Meatpacking District, just to name a few. Our listening facilities are, of course, placed at Sugarhill.

At the upper west or east side, you might run into the nice and eloquent finance, sales, and operations people of ICEpower, all in nice ‘upper west uniforms’. While you might miss Sarabeth’s, you’ll find a place for a distinguished cup of coffee at the ICEpower Kitchen.

The Bowery is one of the great highways of humanity, a highway of seething life, of varied interest, of fun, of work, of sordid and tragedy, and it is haunted by demons as evil as any that stalk through the pages of the “Inferno.” Theodore Roosevelt, “Dante and the Bowery,” 1913.

The ICEpower Lab is naturally placed at the same location as the Bowery is at Manhattan – Lower / Mid-Manhattan. Why is the ICEpower LAB equal to The Bowery? If anything, The Bowery is the LABORATORY of musical innovation. The Bowery includes the former site of the famous CBGB – the legendary place of rock and punk rock. Yes, The Ramones, Patti Smith, Talking Heads, Television, Richard Hell, Blondie, The Police, Dead Boys, Joan Jett, Lou Reed, AC/DC, the B-52s, Alan Jackson, Green Day, Guns ‘n Roses and Pearl Jam – they all went into the LAB to play. So do we at ICEpower. The Bowery is the LAB. That is where we work to create.